FOR IMMEDIATE RELEASE
August 14, 2025
Kinder Cloth Diaper Co. is thrilled to share some exciting news—we’ve acquired the exclusive rights to manufacture the beloved Kekoa premium nappy line, including both the popular one-size nappies and the newborn size. This milestone marks more than just a business transaction—it’s the coming together of two brands with a shared passion for sustainability, quality, and supporting growing families.
For Kinder, this means carrying forward Kekoa’s legacy of thoughtfully designed, heirloom-quality nappies, while infusing them with our own commitment to innovation and accessible cloth diapering. For Kekoa, it’s a continuation of the beautiful story they began in New Zealand—one that has inspired countless families to choose reusable, eco-friendly solutions. And for the families in our ever-expanding cloth diapering community, it’s the promise of even more options, more beauty, and more sustainability in every change.
When we first connected with Kekoa’s founder, Alexis, we were amazed to uncover an unexpected thread weaving our stories together—we all share roots to our own small hometown in central Pennsylvania. Life took us on very different paths, leading to opposite corners of the world, but fate (and cloth diapers!) brought us together. That shared history, paired with a mutual passion for sustainability and heirloom-quality design, makes this partnership feel less like a business deal and more like a full‑circle moment—one grounded in common values and a shared vision for helping families and protecting our planet.
What’s Changing?
In the coming weeks, Kinder will offer the remaining Kekoa‑branded premium nappies at kinderclothdiapers.com, giving families one last chance to purchase these treasured designs in their original form. Behind the scenes, we’re already hard at work preparing to welcome this beloved cloth diaper style into the Kinder family under a brand‑new sub-brand—“Renew.”
The Renew collection will honor everything parents have come to love about Kekoa: their thoughtfully engineered fit, beautiful heirloom‑quality craftsmanship, and commitment to using post‑consumer recycled materials. Under Kinder’s care, these cloth diapers will continue to reflect that same innovation and dedication to sustainability—while also benefiting from our own strengths: a vibrant, supportive parenting community, a trusted brand presence, and resources designed to help every caregiver feel confident on their cloth diapering journey. This evolution ensures that the spirit of Kekoa lives on, now with even more reach, support, and heart,
A New Chapter for Sustainable Parenting
The Renew line is more than a name—it’s a promise to regenerate, restore, and revitalize the way we think about baby care. It reflects our shared vision of a greener, healthier future, where the choices parents make today reimagine what’s possible and reclaim a safer, more sustainable world for the next generation.
Each product continues to be thoughtfully crafted from recycled materials, combining the durability, comfort, and beauty caregivers have come to cherish. With Renew, Kinder empowers parents to reuse thoughtfully designed, heirloom‑quality nappies that revive traditions of care—protecting both their children and the planet they will inherit.
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About Kinder Cloth Diaper Co.:
Kinder Cloth Diaper Co. is an e-commerce start-up based in Pittsburgh, Pennsylvania, specializing in modern reusable cloth diapers and accessories. Founded in February 2021 by Krystal and Gannon Keller, the company quickly built a reputation for crafting high-quality, eco-conscious reusable diapers for babies and toddlers. Their mission focuses on making cloth diapering approachable and accessible for all families, combining functionality with visually appealing, artist-designed prints.
About Kekoa:
Designed in New Zealand, by founder Alexis, Kekoa has made a profound impact on diapering over the past several years. Known for their uncompromising quality, stylish aesthetics, and heartfelt connection to local families, Kekoa set a new standard for modern cloth nappies. Their premium line is celebrated not only for comfort and durability but also for introducing the use of post-consumer recycled materials in cloth diaper manufacturing—a testament to their commitment to sustainability and environmental stewardship.
Families across New Zealand have fallen in love with Kekoa’s heirloom quality cloth nappies. Through thoughtful design and ethical sourcing, Kekoa changed the way caregivers think about reusable nappies—making it easier, more beautiful, and more sustainable than ever before.
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For media inquiries, please contact:
Tiffany Lehman
Chief Operating Officer
Kinder Cloth Diaper Co.
tiff@kinderclothdiapers.com
